"I’d like to pique your interest in writing about IPDR - IP detail record-streaming protocol. It doesn't sound very sexy, but it is critical in the cable and telecom industries today."
First, um, sexy? Does this PR person understand this industry? Sexy really isn't a part of the equation.
Second, the redundant nature of "IP detail record-streaming protocol" is driving me nuts. The "P" in "IP" stands for Protocol, so Internet Protocol detail record-streaming protocol is just dumb. And I won't even venture to touch on the capitalization issues here.
I suggested to a fellow editor that it should be renamed as "Detail Record-streaming Internet Protocol," or "DRIP." (Drip also carries a double meaning: a tiresome, annoying person. Hmm. How fitting.)
I actually looked up what this protocol's proper name is: Internet Protocol Detail Record. So, the PR person at least got the acronym correct as IPDR. Still, I think there should be a petition to change it to DRIP.
- theCallowQueen
- In the down-hill tumble of life, I'm okay with the scratches and bruises; it's the broken bones that I'm trying to avoid.
1 comment:
Ugh, this stuff drives me crazy. DRIP all the way! Or maybe you could add a few more corporate-speak words in order to make it DIPSHIT.
And don't forget, "sex sells." And PR people can't live life without cliches like that to save them from actually thinking.
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